Virat Kohli New Shoes Launch: Grand launch of ONE8's new shoes in Delhi

Where did the launch take place?

Virat Kohli launched his new shoes at the "ONE8 Global Premiere" event held on June 21, 2026, at the Yashobhoomi Convention Centre in Dwarka, New Delhi. It was a grand event that showcased a spectacular blend of sports, fashion, and technology.

Cricket fans and sneaker enthusiasts from across the country attended the event. Thousands of people had already reserved their seats and shoes through online pre-booking prior to the launch.

Who launched these shoes?

Virat Kohli launched this new footwear collection in collaboration with his sports company, ONE8, and the sports brand Agilitas Sports. Abhishek Ganguly, Co-Founder and CEO of Agilitas Sports, was also present at the event.

Additionally, the launch event was organized in partnership with 'District by Zomato,' giving customers who had pre-booked online the opportunity to attend the event in person.

Which shoes were launched?

ONE8 introduced several new models during the launch, with the following garnering the most attention:

1. Seam XVIII Signature

This is a limited-edition sneaker inspired by Virat Kohli's jersey number, 18. Its design draws inspiration from the seam of a cricket ball, and it falls into the premium lifestyle sneaker category.

2. Seam XVIII OG

This model is designed with both everyday use and style in mind. It features comfortable cushioning and a modern design.

3. Cover Drive 18 Pro

This is a professional cricket shoe designed specifically for batsmen and all-rounders. It features superior grip, a lightweight build, and a high-performance spike system.

4. Boom Rush

This is a multi-activity trainer designed for both running and gym workouts, created with fitness enthusiasts in mind.

What did Virat Kohli say?

During the launch, Virat Kohli said:

"It has been my dream since childhood to have a shoe of my own. Today, that dream has come true. I want ONE8 to become not just a brand, but an identity for India."

Virat mentioned that he personally dedicated a significant amount of time to the design and development of these shoes, offering his input on every detail, big or small.

How much do the shoes cost?

According to the official ONE8 website:

Seam XVIII OG – Approx. ₹6,999
Seam XVIII Signature – Approx. ₹8,999
Cover Drive 18 Pro – Approx. ₹13,999

Prices may vary depending on the specific model and variant.